Strengthens. Mends. Color-safe.
Super-natural Plant Science.
Our Fortifi-hair™ treatment regimen for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Powered by Intelli-Plant™ science, protein from the baobab plant, plant-based butters rich in fatty acids, and formulated with mild plant-based surfactants ideal for sensitive scalps, it transforms dry, brittle hair into sumptuous silk.
Forget about artificial silicones that only give the illusion of shine. Our silicone-free formula contains only the best natural ingredients to smooth the cuticle layer and protect the hair shaft. Its low pH prevents color fading, so it's safe on color-treated hair, too.